Overview

Elevate your career and leadership potential with the Master of Science in Marketing (MSM) from Walsh College. This 12-month, fully online program is meticulously designed to provide you with a comprehensive understanding of advanced marketing principles, strategic brand management, and data-driven decision-making. Gain the skills and knowledge you need to excel in today’s fast-paced, global marketplace.

Walsh College’s MSM program is structured to support your career aspirations and provide a solid foundation in diverse marketing functions. Each module enhances your understanding of key concepts such as market research, consumer behavior and digital marketing strategies and develops practical skills immediately applicable in the professional world. With a focus on innovation, analytics, and cross-functional collaboration, this program prepares you for the complexities of modern marketing operations and sets you apart in a competitive job market.

Designed to accommodate busy professionals and students with personal commitments, this top-ranked online MSM program offers flexible study schedules and personalized support. Our engaging learning experience includes occasional webinars led by industry experts, providing valuable insights and interactive learning opportunities. Additionally, we offer one-on-one sessions with tutors to provide personalized support and guidance whenever needed.

Key Benefits

12-Month Duration
Complete your MSM in just one year, accelerating your path to leadership in marketing.
100% Online Program
Study from anywhere, anytime, and maintain work-life balance while pursuing advanced education.
Dual Qualification
Earn a Level 7 Diploma in Strategic Marketing from Qualifi, then complete the final year of the Walsh Master of Science in Marketing.
Flexible Study Schedule
Take advantage of flexible online modules and resources designed to fit around your professional and personal commitments.
Interactive Webinars
Learn directly from industry experts through occasional webinars that provide cutting-edge insights and valuable networking opportunities.
Easy Enrollment Process
Benefit from a streamlined admission process to help you begin your MSM journey quickly.
Affordable Tuition
Explore flexible payment plans that make advanced marketing education more accessible.
Accreditation
- Higher Learning Commission (HLC)
- Accreditation Council for Business Schools and Programs (ACBSP)
Career Advancement
Strengthen your leadership, strategic thinking, and creative problem-solving abilities core competencies that top employers seek in marketing professionals.

Course Structure

The MSM program encompasses a diverse range of modules that cover essential aspects of contemporary marketing, ensuring students gain a well-rounded understanding of branding, digital marketing, data analytics, and consumer behavior. The curriculum is designed to develop expertise in strategic marketing management, campaign optimization, and innovative market research techniques.

Level 7 Diploma in Strategic Marketing+

Contemporary Issues and Principles of Marketing	20
Consumer Behaviour and Market Communications	20
Digital and Social Media Marketing	20
Contemporary Challenges and Strategic Marketing	20
Strategic Brand Management	20
Marketing Research Project	20

Final Year Walsh College (Top-Up)+

COM 510	Leadership Communication
MGT 601	Design Thinking for Adaptive Problem Solving
MKT 550	Marketing Fundamentals
QM 520	Business Analytics

Distinguished Dual Qualification

Enhance Your Profile with a Dual Qualification:

Level 7 Diploma in Marketing from Qualifi
Master of Science in Marketing (MSM) from Walsh College

This dual qualification broadens your professional appeal, unlocking global opportunities for career advancement in the dynamic field of marketing and organizational leadership.

Accreditation

Walsh College

Walsh College is a highly respected institution in the United States, accredited by the Higher Learning Commission (HLC), one of the top accrediting bodies in the country. Walsh College also holds specialized accreditation for its business programs from the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation ensures that our programs meet the highest standards of quality and excellence in education, providing you with a degree that is recognized and valued by employers worldwide. For international students, this means your degree from Walsh College carries significant prestige and is respected across global job markets.

Qualifi

Qualifi is a prestigious UK awarding body, regulated by Ofqual (The Office of Qualifications and Examinations Regulation), ensuring that all qualifications meet rigorous academic standards. This accreditation guarantees that the Level 7 Diploma in Strategic Marketing you earn is of high quality and recognized globally. For international students, this qualification is a robust credential that can open doors to further education and career opportunities in the UK and around the world.

Career Opportunities

Career Prospects: Unlock a world of possibilities with a Master of Science in Marketing (MSM) from Walsh College. This prestigious degree equips you with the skills and knowledge to excel in various high-demand roles, including:

Marketing Manager – Drive strategic marketing campaigns and lead cross-functional teams.
Market Research Analyst – Conduct research to identify trends, optimize pricing, and guide promotional strategies.
Brand Strategist – Develop and enhance brand positioning, messaging, and identity in competitive markets.
Digital Marketing Specialist – Manage online campaigns, SEO/SEM efforts, and social media engagement.
Product Manager – Oversee product lifecycles, from concept to launch, ensuring market fit and profitability.

Our Career Services Center provides resume feedback, networking tips, and interview techniques to support your job search and professional development.