Overview

Embark on a transformative journey with the Bachelor of Business Administration in Marketing (BBA in Marketing) from Walsh College. This 18-month, fully online BBA program is meticulously designed to provide you with a comprehensive understanding of marketing principles and strategic marketing practices. Gain essential marketing skills and knowledge that will empower you to excel in various business environments and leadership roles.

Walsh College’s BBA in Marketing program is structured to support your career aspirations and provide a solid foundation in marketing and general business management. Each module enhances your understanding of key marketing concepts and develops practical skills that are immediately applicable in the professional world. With a focus on critical thinking, strategic planning, and ethical business practices, this program prepares you for the complexities of the modern marketplace and sets you apart in the job market.

This top-ranked online BBA program offers flexible study schedules and personalized support, making it ideal for busy professionals and students with personal commitments. Our engaging learning experience includes occasional webinars led by industry experts, providing valuable insights and interactive learning opportunities. Additionally, we offer one-on-one sessions with tutors to provide personalized support and guidance whenever needed.

UeCampus is committed to your success beyond the classroom. Our comprehensive support services include academic advising and mental health support, ensuring you have the resources you need to thrive.

Key Benefits

20-Month Duration: Fast track your degree in just 20 months.
100% Online BBA in Marketing Program: Study from anywhere, anytime.
Dual Qualification: Earn a Level 4 and Level 5 or an Extended Level 5 Diploma in Marketing from Qualifi and complete the final year of the Walsh BBA in Marketing.
Flexible Study Schedule: Balance your education with your life.
Interactive Webinars: Learn from industry experts.
Easy Enrollment Process: Simple and streamlined admission process.
Affordable Tuition: Flexible payment plans available.
Accreditation: Walsh College is accredited by the Higher Learning Commission (HLC) and has specialized accreditation for its business programs by the Accreditation Council for Business Schools and Programs (ACBSP).
Career Advancement: Equip yourself with essential marketing skills to advance in your professional journey.

Course Structure

The program encompasses a diverse range of units covering essential aspects of marketing, ensuring students acquire a comprehensive skill set. The units offered are as follows:

Level 4 Diploma in Business Management+

S/N	Unit Name	UK Credit (RQF)	European Credit (ECTS)
1	Communications in Organisations	20	10
2	Leadership and the Organisation	20	10
3	Financial Awareness	20	10
4	Managing Change	20	10
5	Business Operations	20	10
6	Developing Teams	20	10

Level 5 Diploma in Business Management+

S/N	Unit Name	UK Credit (RQF)	European Credit (ECTS)
1	Responding to the Changing Business Environment	20	10
2	Effective Decision Making	20	10
3	Business Development	20	10
4	Business Models and Growing Organisations	20	10
5	Customer Management	20	10
6	Risk Management and Organisations	20	10

Final year Marketing Top-Up+

Course Code	Course Name
MKT 309	Advertising and Promotion Management
MKT 415	Consumer and Buyer Behavior
MKT 435	Marketing Research
MKT 460	Strategic Marketing
Major Elective	300-400 level Marketing Course
Major Elective	300-400 level Marketing Course
Major Elective	300-400 level Marketing Course
Major Elective	300-400 level Management Course
Major Elective	300-400 level Elective Course
Major Elective	300-400 level Elective Course

Curriculum Highlights

Our curriculum is meticulously crafted to enhance your business acumen and leadership skills. Key areas of study include:

Marketing Strategies – Learn to analyze markets and develop effective marketing plans.
Management Principles – Understand organizational behavior and leadership dynamics.
Economics – Gain insights into micro and macroeconomic principles affecting businesses.
Business Law and Ethics – Explore the legal and ethical considerations in business operations.

Distinguished Dual Qualification

Enhance Your Profile with a Globally Recognized Dual Qualification
Pursue a prestigious dual qualification that strengthens your professional expertise and expands career opportunities worldwide:

Level 4 and Level 5 or Extended Level 5 Diploma in Marketing from Qualifi
BBA Degree in Marketing from Walsh College

This dual qualification enhances your global employability and prepares you for leadership roles in the dynamic business landscape.

About the Qualifications:

Qualifi: A prestigious UK awarding body regulated by Ofqual, ensuring high-quality standards and rigorous assessments. The Level 4 and Level 5 / Extended Level 5 Diploma in Marketing from Qualifi signifies a strong foundation in marketing principles and management practices.
Walsh College: A highly respected institution in the USA, accredited by the Higher Learning Commission (HLC) and holding specialized accreditation for its business programs by the Accreditation Council for Business Schools and Programs (ACBSP). The BBA Degree in Marketing from Walsh College prepares you for leadership roles and strategic decision-making in the business world.