The programme encompasses a diverse range of units covering essential aspects of marketing, ensuring students acquire a comprehensive skill set. The units offered are as follows:
Learning Outcomes
The BBA in Marketing program at UeCampus is designed to provide students with a comprehensive foundation in marketing theories, tools, and real-world applications. Upon graduation, students will:
Understand core marketing principles, consumer behavior, and market segmentation to effectively target and engage customers.
Gain proficiency in digital marketing tools and techniques, including SEO, social media, email campaigns, and content strategy.
Master the art of branding, advertising, and promotional strategies to build and manage strong, competitive brands.
Develop skills in market research and analytics to make data-driven marketing decisions and measure campaign effectiveness.
Learn the fundamentals of product development, pricing strategies, and distribution channels in various market environments.
Apply ethical and sustainable marketing practices while navigating the legal and social responsibilities of the profession.
Build communication and presentation skills to craft persuasive messages for diverse audiences and stakeholders.
Cultivate strategic thinking and leadership capabilities to plan, execute, and manage comprehensive marketing strategies.
Enhance creative problem-solving abilities through case studies, projects, and real-world marketing simulations.
Prepare for global marketing environments by developing cultural intelligence and understanding international business practices.
Career Growth
Accelerate Your Career in Marketing with Our BBA Program
UeCampus prepares you to step confidently into the ever-evolving world of marketing. Whether your goal is to build brands, create campaigns, or analyze market trends, our program opens doors to exciting and impactful career paths, such as:
Digital Marketing Specialist: Manage online marketing campaigns, SEO strategies, and content creation to drive engagement and conversions.
Brand Manager: Build and nurture strong brands, ensuring consistency across platforms and touchpoints.
Marketing Analyst: Interpret market data to identify trends, measure campaign performance, and support strategic decision-making.
Social Media Manager: Create and manage social media content and strategies to enhance brand presence and customer engagement.
Product Marketing Executive: Bridge product development and market needs to ensure successful product launches and promotions.
Advertising Account Executive: Serve as the link between clients and creative teams to deliver compelling advertising campaigns.
This BBA in Marketing equips you with practical tools and strategic insights, preparing you to thrive in dynamic business environments, whether in agencies, startups, multinational corporations, or your own entrepreneurial venture.
Distinguished Dual Qualification
Unlock Limitless Opportunities with a Dual Qualification
Elevate your marketing career with a prestigious dual qualification from globally respected institutions. You will earn:
A Level 4 and Level 5 Diploma from Qualifi, a UK awarding body regulated by Ofqual.
A Bachelor of Business Administration (BBA) degree in Marketing from Pôle Paris Alternance (PPA), a leading French institution in business and marketing education.
This powerful combination of qualifications significantly enhances your employability, giving you the confidence to pursue international marketing careers across various industries.
Qualification Earned Upon Graduation
Level 4 and 5 Diploma (from Qualifi, UK)
BBA in Marketing (from Pôle Paris Alternance – PPA, France)
Now is the time to unlock your future in the global marketing arena.
Let UeCampus and PPA guide you on a transformative path to professional success.
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